PPC Case Study: $500k+ EOFY Sale

Client Win For 3D Pro Melbourne: 8x ROI On Their Google Ads Spend

Business: Melbourne-based eCommerce brand selling tradie accessories
Objective: Achieve their biggest-ever sales month in June off the back of EOFY sales
Solution:

  • • Implemented creative ad messaging with a strong EOFY offer into their Google Ads campaigns
  • • Introduced Performance Max for dynamic retargeting to support existing Search and Standard Shopping campaigns
  • • Structured Google Shopping campaigns to prioritise high-margin, high-value product categories for profit
  • • Dominated Google Search with placements across all Google channels
  • • Used effective EOFY sale ad copy and messaging to drive FOMO and urgency — “beat the tax man,” “sale ends midnight,” “financial year ends Monday”

Result

  • • 8.2x ROAS across Google Shopping and Search
  • • 4.11% conversion rate and AOV of $284 across Google Ads
  • • Zero branded keywords used — no wasted ad spend or cannibalisation of organic brand traffic
  • • Record-breaking revenue achieved for the business to date

Reading the intel Is One Thing. Deploying It Is Another.

You’ve got the intel. The tactics. The playbooks.

But strategy without execution is just theory.

If you’re ready to turn this into real-world results — faster funnels, lower CPAs, higher conversions, or market domination — our team is standing by.

We’ve run the missions. We’ve pulled the triggers. Now we’ll do it for you.

Book A Tactical Consult

classified reading: proceed with caution

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