Google Ads melbourne

Local Campaigns That Actually Convert

In Melbourne’s hyper-competitive business scene, it’s not enough to just run ads—you’ve got to run Google Ads campaigns built for your local market. Whether you’re a Richmond café owner, an eComm brand shipping out of Collingwood, or a plumber covering the Western suburbs, visibility alone won’t cut it.

You need action. Clicks that become customers. Ads that do more than appear—they convert.

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Google Ads melbourne

At MKTG Guns, we craft suburb-smart, intent-driven Google Ads strategies for Melbourne businesses. We’re not the biggest digital marketing agency in town—but we might be the sharpest. If you’re after a Google Ads agency in Melbourne that brands trust to deliver measurable results, you’re in the right place.

Client Win For 3D Pro Melbourne:

8x ROI On Their Google Ads Spend + DOMINATE SEARCH

Business: Melbourne-based eCommerce brand selling tradie accessories

Objective: To achieve their biggest ever sales month in June off the back of EOFY sales

Solution:

  • • Implemented creative ad messaging with a strong EOFY offer into their Google Adwords campaigns
  • • Introduced Performance Max for dynamic retargeting to support existing Search and Standard Shopping campaigns
  • • Structured Google Shopping campaigns to prioritise high-margin, high-value product categories
  • • Dominated Google Search with placements across all Google channels
  • • Used EOFY sale ad copy to drive urgency and FOMO: ‘beat the tax man’, ‘sale ends midnight’, ‘financial year ends Monday’
Average Order Value
Conversion Rate
Return on Ad Spend

Result:

  • • 8.2x return on ad spend (ROAS) across Google Shopping and Search
  • • 4.11% conversion rate and AOV of $284 across Google Ads
  • • No branded keywords used = no wasted ad spend = no cannibalisation of organic brand searches
  • • Record-breaking revenue achieved for the business to-date
  • ($500k+ revenue)

Why Our Clients Win on Ads

We’re not a distant call centre. We don’t hand you off to juniors. We don’t run outsource your Google ads service to other countries.

Here’s how we work differently:

  • We have rich understanding of Melbourne’s suburbs and demographics making us operators who understand the rhythm of this market
  • We build with performance metrics in mind: conversion rate, quality score, cost-per-lead
  • We integrate across channels: SEO, Facebook ads, Google Search, display ads, and remarketing
  • We are Google Ads specialists with actual market insight—not just textbook knowledge

We’re a Google ads agency built for real results—not just retention contracts.

Our Google Ads Management Services

Here’s what you get when you work with MKTG Guns:

  • Full Google Ads management Melbourne service—setup to scale
  • Custom Google adwords management for search, display, and video
  • Localised ad copy aligned with each suburb and campaign type
  • Conversion-focused landing pages (built in-house or advised on)
  • Google Analytics and event tracking for every campaign
  • Google Display Ads and YouTube Ads for visual storytelling
  • Product-focused Google Shopping for eComm and retail brands
  • Sync with email marketing or social media marketing if required
  • Transparent reporting and full data access—no black box dashboards

     

This isn’t about bloated media buys. It’s about campaigns engineered for Melbourne audiences—and built to win in search.

Who We Work With

Our clients span nearly every corner of Victoria. That includes:

  • Tradies and service businesses: Plumbers, electricians, HVAC, removalists, all using Google Search Ads to target local suburbs like Berwick, Footscray, and Southbank
  • Retailers and eComm brands: Selling nationally but building brand awareness and traffic through localised Google Shopping, Demand Gen and display ads
  • Professional services: From legal and accounting to health and education—capturing Melbourne-based intent through suburb-dialed Google Ads campaigns
  • B2B businesses: Using niche search terms to dominate verticals within the Melbourne and Victoria region
  • Franchises and multi-location operators: Needing suburb segmentation and location extensions within one cohesive Google adwords campaign

Wherever you operate, if your business depends on Melbourne search traffic, we’ll make sure you don’t just show up—you show up with intent.

Melbourne isn’t just a city. It’s a complex mix of suburbs, each with its own online behaviour. A search in Fitzroy looks nothing like one in Point Cook. That’s why most Google Ads campaigns fail—they ignore local nuance.

Here’s what we see too often:

  • Ads use generic targeting instead of suburb-based search ads
  • Landing pages mismatch ad copy, crushing quality score
  • No Google Analytics tracking—so ROI’s just a hunch
  • No use of smart bidding, Google Shopping ads or dynamic remarketing
  • One-size-fits-all strategies from out-of-touch agencies

Our fix? Hyper-local keyword strategies, suburb-specific ad campaigns, and performance-focused Google Ads management tailored to the Melbourne market.

  1. Deep Local Research and Keyword Mapping
     We don’t start with guesses. We analyse suburb-level data via Google Keyword Planner, Google Ads Transparency Center, and real-time Google Analytics inputs. That means your campaign doesn’t just bid on “family lawyer Melbourne”—it bids on “divorce lawyer Footscray” or “child custody advice Brunswick.”
  2. Custom Ad Campaign Setup
     We group keywords and locations strategically, writing location-aligned ad copy and using structured ad extensions to improve visibility. Campaigns expand beyond search ads into Google Display Network, YouTube ads, and Google Shopping ads when the funnel calls for it.
  3. Landing Page + Tracking Alignment
     We ensure every Google Ad points to a tailored page, matched to suburb, service, and search intent. We set up end-to-end tracking via Google Analytics and feed that into Looker Studio dashboards.
  4. Live Campaign Management
     This isn’t a “launch and leave” service. We manage your ad campaign daily—tweaking bids, A/B testing creatives, improving ad performance, and removing irrelevant traffic with negative keyword mapping.
  5. Expand + Refine
     Once we’ve proven ROI, we scale: retargeting via Google remarketing, expanding geos, building video ads, or integrating with social ads like Facebook ads and LinkedIn.

  1. Do you only serve Melbourne clients?
     No, but we specialise in building suburb-based strategies for Melbourne businesses—or brands that want a footprint in VIC.

    What types of ads can you run?
     We run all types: Google Search Ads, Google Shopping, Demand Gen and Video ads, paid social like Facebook and Instagram Ads, Tik Tok and Pinterest and retargeting across all placements.

    Do you offer cross-channel services?
     Yes. Our strategies often integrate with organic search, email, or social media marketing to enhance lift and drive remarketing performance.

    What’s the minimum ad budget?
     Most clients start with $2K–$5K monthly ad spend. We tailor campaigns based on your goals—not a fixed template.

Let’s Build a Melbourne-Focused Ads Campaign That Converts

If your current agency talks in impressions, not results—or if you’re not seeing clear leads from your Google Ads specialist—let’s change that.

We treat every Google Ads campaign like a performance pipeline: we build it to convert, optimise it to scale, and measure it so you can trust the data.

MKTG Guns — Google Ads Melbourne built for operators, not guessers. Ready to launch something that actually delivers? Let’s talk.

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working smarter, not harder with mktg guns

diy1
DIY can burn time, money, and sanity — without experience in online market-leading strategy, the wrong moves cost even more to fix. Not saying it can't be done, just you're naturally starting off with a disadvantage.
DIY
freelancemg
Freelancers are the ultimate gamble. Every freelancer is different. Their results vary. Usually, you can trust them to deliver tasks, but without thought leadership, you risk wasting time and money on the wrong moves.
Freelancers
agencyman
Most agencies have a 'strategy,' but even the best often reduce it to a templated to-do list. What works in the corporate world doesn’t translate online — big teams slow you down. It’s a losing fight in logistics.
Agencies
mktgcta
Proven track record of market-leading strategies that are aimed at not only capturing a market, but dominating it year after year. Our lean and agile team allows us to strike at market opportunities first, adapt faster, and turn short-term wins into long-term market control.
MKTG GUNS
diy1
DIY can burn time, money, and sanity — without experience in online market-leading strategy, the wrong moves cost even more to fix.
DIY
freelancemg
Freelancers are the ultimate gamble. Every freelancer is different. Their results vary. Usually, you can trust them to deliver tasks, but without thought leadership, you risk wasting time and money on the wrong moves.
Freelancers
agencyman
Most agencies have a 'strategy,' but even the best often reduce it to a templated to-do list. What works in the corporate world doesn’t translate online — big teams slow you down. It’s a losing fight in logistics.
Agencies
mktgcta
Proven track record of market-leading strategies that are aimed at not only capturing a market, but dominating it year after year. Our lean and agile team allows us to strike at market opportunities first, adapt faster, and turn short-term wins into long-term market control.
MKTG GUNS
Book A Tactical Consult